Author: Stephanie Jones

6 Tips for Content That Converts

Name a major company, and you can bet it invests in content marketing. Among those with 100 or more employees, 84.5 percent use the tactic to build awareness and generate leads. So why is it that barely half of B2B

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3 Things Employees Need to Make Data-Driven Decisions

Many companies roll out a new business intelligence strategy with high hopes, only to experience underwhelming employee adoption rates and a low return on investment. This situation understandably leaves leaders scratching their heads wondering, “What happened?” To put it simply:

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Personal Branding Tips For Executives In “Boring” Industries

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually

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4 Ways to Increase Customer Renewals

American companies lose nearly $140 billion annually to avoidable customer churn — that’s a number that would be frightening if it didn’t make so much sense. Businesses lose customers all the time, and it’s not always for good reasons.  Regular customer

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How to Make a Logo that Perfectly Matches your Brand

You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business with your logo. So, it has to be perfect. The question is, how do you

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How to Use Email Software to Immediately Boost Your Email Efficiency

A lot of time is wasted on email management all over the world. In fact, The Radicati Group estimates that we sent 281+ billion personal and professional emails per day in 2018, so it’s little wonder that a large percentage

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5 Best Personal Branding Speakers of 2019

Every entrepreneur has a personal brand, but they don’t all build those brands themselves. Those who neglect personal branding are inevitably branded by others. Before the media or your competitors have a chance to paint your personal brand, be proactive.

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5 Creative Communities That Can Help You Level Up Your Skills

Fertilizer is to plants what community is to creative professionals. With enough time, water, and sunlight, they grow themselves. But sprinkle on some peer feedback and support, and they grow faster and bigger than ever. Not long ago, finding that

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4 Ways to Plan for Your Business in 2020 and Beyond

In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel

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She’s Using Sassy Facebook Posts To Market Her Accounting Firm

Rachel Michaelov is on mission build her accounting business into a multi-million dollar enterprise. You’d think accounting is boring, but Rachel’s Facebook posts, punctuated throughout the day with color and vibrancy show that she sees accounting quite a bit differently.

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